Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Natura announced its financial results for the third quarter of 2025. Consolidated net revenue during the quarter was $986 million, down 3.8% year-over-year in constant currency, which the company says reflects the slowdown in the beauty market in Brazil and temporary and expected operational impacts from the integration with Avon in Argentina and Mexico.

Natura has called a shareholders meeting, set to take place on October 31, 2025, to vote on the potential merger of Avon Industrial into Natura. If it were to pass under the terms of the transaction, Natura would assume all assets of Avon Industrial.

The past two years have been a season of resets. Bankruptcies, closures and pivots captured the headlines, but another equally important story has been consolidation. While the word can feel like a euphemism for weakness, the reality is more nuanced.

Natura has entered into an agreement to sell Avon’s operations in Guatemala, Nicaragua, Panama, Honduras, El Salvador and the Dominican Republic to Grupo PDC. Natura will receive $22 million with the transaction and will act as licensor of the Avon brand and product supplier.

Natura has entered into an agreement to sell Avon’s operations in Guatemala, Nicaragua, Panama, Honduras, El Salvador and the Dominican Republic to Grupo PDC. Natura will receive $22 million with the transaction and will act as licensor of the Avon brand and product supplier.

Natura announced its financial results for the second quarter of 2025. Net income reached $81 million in Latin America. However, when considering Avon’s operations outside Latin America, that number fell to $35 million.

Natura &Co announced its financial results for the first quarter of 2025. The company achieved consolidated net revenue of $1.1 billion, a 45.8% year-over-year increase when considering Brazilian Reais. In LATAM constant currency, that net revenue boost was 12.2%, which the company attributes to strong performance in Hispanic markets. Consolidated recurring EBITDA was $139.7 million, […]

Natura &Co announced a restructuring proposal that would integrate it into its Natura Cosmeticos subsidiary. Natura Cosmeticos would become the parent company, which the company believes would allow for a more streamlined structure that would enhance value and more readily enable future distribution of Natura Cosmeticos’ profits.

Consolidated net revenue in the fourth quarter reached $1.3 billion, up 16.1% from the same quarter in 2023. Constant currency net revenue growth was fueled by strong performance of the Natura brand and partially offset by the continued declines in the Avon Hispanic markets and Home & Style category.

The Brazilian beauty products brand Natura announced that in 2025 they will establish the franchise business model in Mexico. 

Natura &Co announced its third quarter financial results for 2024. Consolidated net revenue reached $1.04 billion during the quarter, fueled by strong performances by both Natura and Avon in Brazil. Recurring EBITDA was $150 million, up 52% year-over-year with a 14.6% margin, which the company described as “another quarter of solid profitability expansion.”