Los Angeles-based Herbalife Nutrition recently announced its support for the American Cancer Society to help bring awareness and raise funds for its life-saving mission. In addition to a $250,000 donation, Herbalife Nutrition will be selling co-branded pink water bottles, with proceeds benefiting the American Cancer Society. To honor those who have and continue to battle breast cancer, the company will unveil “purpose in pink” […]

Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, […]

It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what […]

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]

As the first direct selling company to sell cannabis products, Kannaway’s growth stems from selling CBD oil and hemp-based products. KANNAWAY Founded: 2014 Headquarters: San Diego, CA Top Executive: Blake Schroeder, CEO Products: Hemp-based products, including cannabidiol oil or CBD-oil products Oh, cannabis. Whether you go all wobbly at the knees at the mere mention of […]

This Q&A is part of the October 2018 Company Spotlight featuring Perfectly Posh. The beauty market is a crowded space. What kind of gave you the idea that you could do something different, provide something unique? Ann: Yeah, Dry skin. I knew there was a huge gap in the market. You cannot find things that […]

Perfectly Posh proudly says it owns its awesomeness and gives permission to its consultants and customers to do the same. It’s a pampering company that is a little edgy, mixing posh design with sweet, sassy and sometimes snarky messaging into fun and indulgent skin care products. PERFECTLY POSH Founded: 2011 Headquarters: Salt Lake City, UT Top […]

Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce […]

The stocks of the six publicly traded direct selling companies we follow that are listed in the U.S., Herbalife Nutrition (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), on balance continued their strong run in the Q2. Through the first six months of the year, our proprietary Lane […]

We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are […]

It’s only natural to tell the world through your marketing how great and unique your company and products and services are. That’s been the formula for as long as marketing has been around. But in today’s competitive landscape companies need to communicate clearly why their prospective customers and distributors need their products in their lives. […]

SimplyFun, LLC recently received a Learning® Magazine 2019 Teachers’ Choice℠ Award for the Classroom for its Math & STEM game, Owl Solve That! Each year, a team of teachers evaluates each submitted game in the classroom based on quality, instructional value, ease of use, and innovation. Owl Solve That! is one of 27 products that received this […]