Herbalife Nutrition Ltd. (NYSE: HLF) recently reported Q3 2018 net sales of $1.2 billion, an increase of 15 percent compared to Q3 2017. All regional net sales increased during the quarter, with the exception of South and Central America, Regionally, net sales were: Asia Pacific net sales were $274.3 million, an increase of 18.8 percent North […]

Avon Products, Inc. recently announced the appointment of as chief beauty and brand officer, effective November 1, 2018. Thompson joins Avon following a 24-year career at Diageo PLC, most recently serving as chief marketing and innovation officer for Diageo North America. At Avon, he will focus on leveraging the strength of Avon’s beauty marketing and innovation to create more agile category teams that will […]

Talk of cannabidiol (CBD) seems to be everywhere nowadays, including in direct selling circles. It is being touted as a magical elixir in mainstream media. In January, actress Mandy Moore said she was experimenting with CBD oil to relieve the pain from wearing high heels. In July, music legend Willie Nelson introduced a line of […]

The digital tool, built in partnership with Techkon, will deliver diagnostics regardless of ethnicity, skin tone and type using a phone camera and a unique calibration card exclusively available to Avon Representatives. Avon Products, Inc. conducted research into how mathematical-based color theory could be used to predict an individual’s make-up shade and skin-care needs and worked […]

The goal of a direct selling company’s online marketing strategy is building trust through personal relationships with customers. The direct selling channel is based on the one-to-one interactions between independent consultants and customers. But what about the relationship between the company and the customer? What happens when negative comments appear online about a company’s products […]

Youngevity CEO Steve Wallach will be a featured speaker at upcoming CBD Symposium, hosted by SUCCESS Partners and Direct Selling News. “Unquestionably, CBD has become the hottest topic in the direct-selling channel, and this event presents a prime opportunity for sharing information about CBD and how best to utilize the direct-selling business model in offering this […]

Vancouver, British Columbia-based ORGANO recently announced it has formally expanded into South Africa. The new market opened on Oct. 6. The company’s headquarters and logistics hub are located in Johannesburg. “Our opening in South Africa represents another achievement in expanding ORGANO throughout the African continent and is an important component of our strategic growth plan for the EMEA region,” […]

USANA Health Sciences, Inc. (NYSE: USNA) and Tupperware (NYSE: TUP) have announced financial results for the third quarter of 2018. USANA USANA net sales were $296.8 million, compared with $261.8 million in the prior-year period, a 13.4 percent increase year-over-year. The company’s skin and personal care product category contributed approximately $9.5 million in incremental sales for the quarter. The company’s total […]

Seldia, the European direct selling association, recently announced that industry veteran Paul Jarvis has been elected chairman. Originally a banker, Jarvis became involved in direct sales in 1995 when he supported the launch of a direct sales company in Russia. In 2012, he participated in the launch of Organo Gold, and since 2016 has served […]

Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha. Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start […]

A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s […]

Direct selling companies will sell $300 million worth of cannabidiol-related products in 2018, making direct selling the largest channel of distribution for the rapidly growing CBD product sector. “Interest in cannabidiol, or CBD, is rapidly transforming the consumer product landscape,” says Todd Eliason, publisher and editor in chief of Direct Selling News (DSN), which conducted the research. […]