After launching as a brand that sold lashes and theater makeup to Broadway stars in 1952, LimeLife has gone through a number of transformations, ultimately evolving into a direct selling company under Gay’s leadership, while still clinging to its professional makeup roots.
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
How you feel about money is just as important as how you handle it. I HAVE BEEN blessed to watch women grow in the most extraordinary ways since we began our LimeLife journey over five years ago. By many markers, LimeLife has been successful in creating a wave of empowerment. We now have over 30,000 […]
Giving women the tools to create an inspired future. BEAUTY BRANDS HAVE long laid claim to empowering women through their products because great skin and flawless makeup can make us feel confident and powerful. But it takes much more than a bright lip and a bold brow to truly empower a woman. A BEAUTY LEGACY […]
DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands […]
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]