Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!
May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.
Direct Selling News held its 16th Global Celebration event on Tuesday, March 25, 2025 in Irving, Texas to recognize and celebrate the very best of direct selling. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, a Legacy Award, Bravo Awards and the unveiling of the DSN Global 100 List.
The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?
LifeWave, LLC celebrated its 20th anniversary. In tandem with this anniversary, the company also announced it has achieved 20x revenue growth, growing from $20 million to $400 million, in the last five years.
12 North American companies with annual revenues exceeding $50 million, exhibiting not only resilience but an ability to create something every company wants: momentum. Direct Selling News sat down with the CEOs of these revenue-driving companies to learn from their business strategies and what it means to design a healthy company culture during rocket ship growth.
Direct selling University’s Fall Event (DSU) was a landmark gathering for the direct selling industry. Hundreds of executives from over 120 different direct selling companies attended, and the event was a remarkable showcase of cutting-edge insights, invaluable networking opportunities and actionable strategies.
LifeWave donated $100,000 to The Ocean Cleanup, a nonprofit working to remove plastic from the world’s oceans. The contribution is expected to help the organization’s mission to rid the oceans of plastic through the use of technology and innovation.
LifeWave has donated $255,000 to support recovery efforts within the areas hit hardest by Hurricanes Helene and Milton.
LifeWave announced the official grand opening of its new Global Headquarters and Welcome Center. The state-of-the-art facility will serve as the epicenter of the company’s operations and will provide a space for innovation, collaboration and engagement with brand partners and customers.
Twenty years after launching a business based on his inventions, LifeWave Founder and CEO David Schmidt is still guided by an inventor’s heart. With 139 patents and counting, David has grown LifeWave from a patch company to a health technology company to its newest evolution—a life technology company with solutions for both people and planet. From its first products to last year’s record growth, LifeWave continues to be propelled by David’s passion for innovation, research and creativity.
DSN was honored to recognize that success with the Bravo Growth Award, accepted by LifeWave President Meredith Berkich and members of the Utah-based leadership team, at the Global Celebration in April.