Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

Direct Selling News is excited to unveil its preliminary list of direct selling services companies that have experienced at least 20%—or a minimum of $200mm—revenue growth year-over-year.

Keller Williams Realty, Inc. has officially distributed more than $2 billion of its profits to associates. From January 1, 2023 to June 30, 2024, Keller Williams real estate brokerage franchisees, which it calls market centers, have awarded more than $148 million in profits to the associates who contribute to their brokerages’ growth.