Keller Williams Realty, Inc. has officially distributed more than $2 billion of its profits to associates. From January 1, 2023 to June 30, 2024, Keller Williams (KW) real estate brokerage franchisees, which it calls market centers, have awarded more than $148 million in profits to the associates who contribute to their brokerages’ growth.
This profit share program allows franchisees to “treat their real estate sales associates as their partners,” according to the company’s founder, and encourages associates to build their own businesses within the KW franchise model.
“This profit share milestone results from how we think of our relationship with our business partners,” said Gary Keller, KW Executive Chairman and Co-founder. “Profit share is an equal opportunity, unequal reward. Those that put in effort will get the lion’s share of the results.”
The profit share program was officially launched in 1987 to ensure KW franchise owners and their agents stay aligned. Each month, KW market center owners share approximately half of their profits with the associates who help grow their businesses.
“Profit share is the engine of our culture,” said Shawn Rawls, a Georgia-based KW-affiliated agent. “It gives everybody a seat at the table.”
