With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.
“We were already experiencing quick momentum in quarters three and four in 2019, which carried over into 2020. We were very optimistic that we would see 2020 sales increase by 20 to 30 percent or even higher than the previous year,” recalls John Licari, Total Life Changes, chief operating officer.
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their […]
“Our top priority for maintaining a great work environment is being honest and transparent with each other and letting all of our employees know that we are here to support them daily.” —SCOTT BANIA CHIEF COMMUNICATIONS OFFICER Company / Total Life Changes, LLC. Headquarters / Fair Haven, Michigan Number of Full-Time Employees / 104 Year Founded / 2003 WHAT MAKES […]
With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand […]
IN THIS ISSUE: 2017 DSN Global 100 List DSN Makes its Global 100 Celebration an Event to Remember Frequently Asked Questions about the Global 100 Ranking DSN BRAVO AWARDS: Leadership: It Works! CEO Mark Pentecost: On the Road to Legendary Leadership: Isagenix’s Jim & Kathy Coover: Agents of Change Growth: Jeunesse: Forging an Uncharted Path to […]