For years, the channel has focused heavily on systems, tools and tactics designed to accelerate growth. There is always another launch, another incentive, another strategy promising to create momentum. But many organizations are trying to solve cultural problems with operational solutions. What they are experiencing is not always a sales issue or even a leadership issue. Often, it is a community issue. That distinction matters because people do not stay committed to environments where they feel invisible. They stay where they feel connected.

A true community isn’t just a group of people. It’s a deeper connection. That’s what creates culture—where people can unite around shared ideas, behaviors, beliefs, goals and vision. And when they deeply align with a culture, they can’t help but share it with others.

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.