Zinzino published its year-end 2025 report. Fourth quarter 2025 revenue was $114 million, representing 45% growth when compared to the same quarter of 2024. Gross profit margin was $40.7 million, or 35.8%.

Zinzino announced a merger of It Works! into the Zinzino family of businesses. Through the agreement, Zinzino has acquired the operational assets of the US business, including inventory, distributor agreements, customer agreements and IP rights for It Works!, as well as 100% of shares in It Works! Marketing International UC, an Irish unlimited company.

At DSN's Future of Commerce Deep Dive—held November 19 in Lehi, Utah—we addressed commerce as a whole—the complete ecosystem of technology, payments, finance, taxes, logistics and products working together. Because for commerce to truly thrive, every one of these components must evolve in harmony.

We are entering a new era of digital commerce defined by three phases: being found by AI; selling through AI; and ultimately thinking with AI. Over the next 36 months, these phases will fundamentally reshape how brands compete for attention and build customer loyalty.

Direct selling companies are facing a wave of lawsuits, primarily in California, claiming that distributors do not qualify as independent contractors and instead are misclassified employees. Just recently, however, a California court refused to certify a class on these claims—an important outcome for all direct sellers.

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.

As always, DSU was jam-packed with amazing content from amazing speakers. My notebook was crammed with all kinds of great ideas, helpful stats and interesting approaches worth considering for my own business. I learned something new from every single presenter.

DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.

Last year, It Works! celebrated 20 years of business—or as Founder and Chairman of the Board, Mark Pentecost prefers to think of it, two decades of helping people achieve their dreams.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

COVID turned the traditional workplace on its head. How are direct selling companies managing the prospect of returning to the office—or will they?