How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]

Zurvita announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. Hester comes to Zurvita with over 30 years in the direct selling industry. According to Zurvita’s press release, Hester has experience in leading over […]

Zurvita announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. Hester comes to Zurvita with over 30 years in the direct selling industry. According to Zurvita’s press release, Hester has experience in leading over […]

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]