Posts Tagged ‘gig economy’

Q&A with Ryan Napierski

Ryan Napierski

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…

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Developing a Modern Compensation Strategy

Today’s direct selling climate demands companies establish a compensation strategy, rather than just a commission plan. In the world of same-day shipping, the gig economy and instantaneous communication, you want to know where you stand in the direct selling industry and how to stay competitive. The landscape is shifting, and it will soon become apparent…

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Our Channel Must Evolve

smart technology

The way our channel responds to three specific market forces—competition from gigs, smart technology and hypersegmentation— will make the difference between our survival and extinction. Remember when customers learned about new products mostly from three television networks—or maybe from a magazine or mail-order catalog? Avon came calling, too, with lipstick samples and sometimes a presentation…

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Jeremy Redd Appointed Zija International President & CEO

Jeremy Redd Appointed Zija International President & CEO

Zija International announced that its Board of Directors has appointed Jeremy Redd as president and chief executive officer, effective immediately. “During this transformative growth period at Zija International, there is no one better to take the reins than Jeremy Redd,” said Ryan Palmer, Zija’s former president and current member of the Board of Directors. “Jeremy is an empowering leader with…

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USANA Sales Up 9.5% in Q4 2018; Up 13.6% for Year

Finance Financial Results Growth

USANA Health Sciences, Inc. (NYSE: USNA) announced financial results for its fiscal fourth quarter and full-year ended December 29, 2018. Fourth quarter 2018 net sales were $299.0 million, compared with $273.1 million in the prior-year period, or a 9.5 percent increase year-over-year. The company’s total number of active customers increased 9.0 percent year-over-year to 616,000.…

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The Conversation Advantage

Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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Nearly 20% of Entrepreneurs Work with Family Members

According to the 2018 Global Entrepreneurship Monitor (GEM) Report, nearly 20 percent of the world’s entrepreneurs are working with family members. The report, sponsored by Babson College, Universidad Del Desarrollo and Korea Entrepreneurship Foundation, also stated that 6 percent of individuals aged between 18-64 in 27 countries are part of the gig economy and the sharing economy. “The Global Entrepreneurship…

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Direct Selling vs. The Gig Economy

Direct Selling vs. The Gig Economy

What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some…

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Joining to Share Our Strengths

Direct Selling Association

Direct selling is strongest when we come together as a family and share our experience, insights and strengths. We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. We delight in…

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DSA Announces Support for H.R. 7029

Direct Selling Association

The Direct Selling Association (DSA) announced today that it supports enactment of the Preserving Direct Seller Independence Act of 2018, H.R. 7029. Introduced by Rep. Tim Walberg (R-MI), the legislation would clearly define direct sellers as independent contractors under the Fair Labor Standards Act (FLSA) consistent with the Internal Revenue Service Code. DSA President Joseph N. Mariano…

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