As the metaverse rapidly expands and becomes a place where all generations like to linger and, ultimately, spend money, brands should be taking steps now to outline the metaverse strategies their company will use to engage customers in new ways to purchase and play online. 

With inflation across decades, it can be difficult to accurately compare how much groceries, houses and life in general cost each generation. In a new study by Consumer Affairs that analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors and the Education Data Board, the disparity between […]

Whereas Baby Boomers who need to troubleshoot a problem with a new product might instinctively reach for the phone to call a customer service representative, younger consumers instinctively reach for what they know and trust—which is authentic, brief videos from an online representative they see as knowledgeable.

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who […]