Mary Kay’s new global brand campaign, Beauty Is More Beautiful Shared, has now launched in its German market. This campaign is the largest-ever global consumer-facing campaign and long-term brand strategy for the company, and is expected to address what it calls a “profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever.”
Mary Kay Inc., through its Pink Changing Lives Program, announced the completion of a new preschool in Sri Lanka. This latest school was renovated in partnership with FLY & HELP and will serve approximately 50 children aged three to five in the small town of Dankotuwa, Sri Lanka’s Northwestern Province.