Southwestern Family of Companies announced Christina Reckard will take on the role of Vice President of Marketing. Reckard brings career experience in marketing, public relations and small business growth and will lead all marketing efforts for the international conglomerate’s 20 companies. “Christina’s strategic marketing and ecommerce background is the perfect skillset and leadership we need…

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Southwestern Family of Companies announced that it is promoting Christa Acevedo to Vice President of Operations. This new position will be in addition to her current role as Director of Operations with Southwestern Consulting. “In her time with Southwestern Consulting, Christa has implemented systems and processes that advanced the success of the business,” says Dustin…

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Patty Hoppenstedt has joined Southwestern Family of Companies as vice president of Human Resources. In her new role, Hoppenstedt will be responsible for providing consultation on strategic staffing plans, including compensation, benefits, training and development, budget and labor relations. “Patty has spent more than 20 years in HR within a variety of industries,” said Dustin…

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Beth Jackson

Nashville, Tenn.-based Southwestern Family of Companies recently announced the promotion of Beth Jackson to vice president and corporate controller. Jackson will oversee the accounting department and be responsible for payroll, accounts payable, tax, audit, budget, general ledger, consolidated financial reporting, cash management and staffing functions. She will also work in tandem with Southwestern Family of Companies’…

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Dustin Willis

Southwestern, the 163-year-old direct seller and one of Middle Tennessee’s oldest and largest private corporations, recently announced the appointment of a new CEO. On July 1, Dustin Hillis will be promoted to the position held by Henry Bedford since 2006. Bedford will continue to serve as Chairman of the Board of the corporation and as…

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