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Posts Tagged ‘Digital’

The Digital Leaders of Direct Selling

DSN Digital 100

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you…

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Avon Launches Two-Hour Delivery Service in Brazil

Avon Products, Inc. (NYSE: AVP) announced the launch of a new partnership with Rappi, an on-demand delivery service. In the initial pilot more than 100 Avon products will be available for two-hour delivery through selected Avon Representatives to customers in São Paulo in Brazil, and Bogotá and Medellin in Colombia. The partnership with Rappi will…

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Digital Doesn’t Have To Be Impersonal

relationships

Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…

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