Direct selling is blending with the direct-to-consumer space and it is changing two very important dynamics in the industry: The nature of our relationship with consumers and the nature of competition itself.
Infinitus is launching a new global model that it has dubbed Direct Selling X Social E-commerce. Quietly, a sea change is taking place across the industry.
Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]
Avon Products, Inc. (NYSE: AVP) announced the launch of a new partnership with Rappi, an on-demand delivery service. In the initial pilot more than 100 Avon products will be available for two-hour delivery through selected Avon Representatives to customers in São Paulo in Brazil, and Bogotá and Medellin in Colombia. The partnership with Rappi will […]
Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart […]