The goal of a direct selling company’s online marketing strategy is building trust through personal relationships with customers. The direct selling channel is based on the one-to-one interactions between independent consultants and customers. But what about the relationship between the company and the customer? What happens when negative comments appear online about a company’s products […]

I do not remember exactly when I first heard the question: Are we there? My memory is of a television commercial many years ago with two kids in the back seat of a car constantly asking their parents that very question. The question is indeed an excellent one. It is full of anticipation and excitement […]

Plexus Worldwide, a Scottsdale, Arizona-based health and wellness company, has hired Louis Ross as the Vice President of Customer Service. According to Plexus Worldwide CEO Tarl Robinson, the company has achieved substantial growth in the number of Ambassadors and customers, necessitating continuous improvement in the ways Plexus supports them. “We are confident that the knowledge […]