Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons Direct selling marketing…

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Taunton, Massachusetts-based Princess House, a direct seller of housewares and home décor, has been recognized as one of the top 100 women-led businesses in the state of Massachusetts. The annual list compiled by the Commonwealth Institute, in partnership with The Boston Globe, ranked Princess House No. 27 for its leadership in diversity and innovation. “We are…

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Connie Tang was named the first woman president and CEO of kitchenware and home décor company Princess House as it approached the 50th Anniversary mark in 2012. During the past five years under her direction, the company has undergone a complete rebranding initiative, which has resulted in steady growth, both in revenue and in number…

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