AdvoCare International, LLC was available at the 2025 SXSW Registration Lounge in Austin, Texas to provide guests with samples of two of its most popular products: Spark and AdvoCare Rehydrate.

AdvoCare International’s Chief Executive Officer Christina Helwig was included in the Dallas Business Journal’s 2024 C-Suite Leaders list. As AdvoCare’s first woman CEO, Helwig has played a critical role in transforming the company into a dynamic, omnichannel brand and has led strategies to drive revenue growth, enhance community engagement and expand the brand.

AdvoCare International, was included in The Dallas Business Journal’s (DBJ) 2024 Best Places to Work list for medium-sized companies in North Texas. This is the second consecutive year that AdvoCare was included in this award, ranking 21st this year.

In an exclusive first interview, AdvoCare’s newly appointed Chief Executive Officer Christina Helwig sat down with Direct Selling News to share her vision for one of the industry’s most well-known wellness brands.

AdvoCare International, LLC has joined forces with LTK, the global influencer marketing platform formerly known as LIKEtoKNOW.it. LTK’s creator marketing platform hosts a global community of more than 650 team members, 200,000 creators, 7,000 retailers and one million brands across 150 countries.