Inspired by its partnership with Miss USA, SeneGence developed a new Miss USA LipSense Duo, which includes a pink-mauve shade of matte LipSense and a tinted gloss. With the proceeds from this launch, SeneGence will donate $50,000 to Smile Train, a cleft-focused organization that provides free cleft surgery and care to children around the world, and $50,000 to Best Buddies International, a nonprofit that creates opportunities for those with intellectual and developmental disabilities.
“Our partnership with Miss USA has been one we cherish at SeneGence,” said Joni Rogers-Kante, SeneGence founder and CEO. “Our philosophies of allowing women to feel their most beautiful and powerful by being their authentic selves are completely aligned. SeneGence is always looking at ways we can support women and children in need, so it was an easy decision to develop this custom color duo with Miss USA that would give back to these specific organizations that are focused on this same mission.”
SeneGence’s donations will be used to provide sustainable support to the global cleft community in more than 70 countries, and help expand Best Buddies’ programs.
“I believe the Miss USA LipSense duo is the pinnacle of our partnership,” said Crystle Stewart, founder of The Miss Brand Inc., which produces the Miss USA and Miss Teen USA pageants. “Both SeneGence and The Miss USA Organization strive to celebrate all women and give back to our communities. Best Buddies and Smile Train are an important part of our family, and the generosity SeneGence has shown them is astounding.”