Rodan + Fields launched its new antiaging Total RF Serum in refillable packaging for the first time. This refillable packaging marks the most sustainable innovation introduced by the brand to date and is expected to save 26,600 pounds of packaging each year.
“The Total RF Serum design is an important milestone in our sustainable packaging strategy,” said Paul Baker, Director of Packaging Design and Development at Rodan + Fields. “We are proud to deliver refillable formats and use more post-consumer recycled materials. As we design future product innovations, we are collaborating with our suppliers on new technologies that have the potential to further increase the use of sustainable materials across our portfolio.”
In this new refillable approach to product assembly, the outer packaging of the Total RF Serum contains 65% post-consumer recycled (PCR) glass and the inner refillable vial, which holds the serum, can be purchased separately to reduce the overall product packaging by 74%.
Together with previous sustainability efforts taken earlier this year, this packaging shift will result in a 9% reduction in overall packaging weight and amount to 53 tons less packaging annually.
“We recognize that we have a responsibility to reduce the environmental impact of our products, packaging and overall supply chain,” said Lindsay Vignoles, Director of Environmental, Social and Governance at Rodan + Fields. “We are pleased to introduce packaging that eliminates waste and supports a circular economy and believe there is significant opportunity to continue to do so as we develop our future pipeline.”