Primerica, Inc. announced it hit a new monthly sales record of more than $1 billion for the first time in company history.
The single month Investment and Savings Products (ISP) record occurred in March 2021 and the company expects the first quarter of 2021 ISP sales to reach approximately $2.8 billion.
“Over the past year, the COVID-19 pandemic caused middle-income families to clearly understand their need for protection today and investments for tomorrow,” said Glenn Williams, Chief Executive Officer. “As a result, more consumers are turning to Primerica’s representatives for financial guidance as they work to prepare for the future. In March, we experienced record ISP production in both the U.S. and Canada, which is a clear indication that middle-income consumers are taking action in this important area of their financial game plans.”
Momentum within the company’s ISP business began building early in Q4 of 2020, driven primarily by mutual fund sales and activity within managed investments. Client demand also increased in variable annuity sales.
“In addition to health challenges, middle-income families throughout North America have faced unprecedented financial challenges brought on by the global pandemic,” Williams said. “Our sales force and the entire Primerica team remain focused on putting our clients’ needs first as we continue our work to guide them in reaching their financial goals.”