Plexus Worldwide announced Alexander Hoffmann will be the company’s new Vice President of International Sales, Latin America. Hoffman will lead sales efforts and revenue generation activities for the company in Mexico and throughout the region, including growing the Latin America market and all Hispanic regions while providing guidance and market direction for the executive team.
“Alex’s reputation and success as an entrepreneur and world-renowned direct seller will help our company continue to cater to the cultural nuances of the market in Mexico,” said Travis Garza, President of Sales and Marketing for Plexus Worldwide. “Plexus is thrilled to add his leadership as we grow and foster an excellent environment for our Ambassadors, to maximize our growth opportunities for the company throughout the region.”
Hoffmann has worked in the direct selling industry for almost three decades and brings with him a mix of both field and corporate experience. Hoffmann’s career includes a multi-cultural point of view and a track record of developing new business models and marketing strategies to adapt to the local culture.
“Plexus has demonstrated it’s committed to serving the Hispanic community, which has grown exponentially since launching earlier this year,” Hoffmann said. “Plexus chose to expand to Mexico thanks to its large population and growing demand for health and wellness products. I’m proud to be able to join a company with such a global vision and powerful reach. I’m truly excited to see what this next year brings for Plexus’ Latin American enterprises.”