International social selling company VIIVA has announced the appointment of Percy Chin as the company’s new CEO.
Chin brings more than 40 years of financial and business development expertise with worldwide brands that include Warner Brothers, Coca-Cola and global direct selling companies. The direct selling and consumer products veteran joins a management team that has expanded the VIIVA brand to eight countries in the past year.
“We are honored to have Percy join the VIIVA team,” said Devin Glazier, chief operating officer. “We are confident in his ability to lead our company in achieving our vision of global expansion and to positively impact the health of individuals around the world,”
Chin’s international business experience spans large and influential companies in Southeast Asia, the United States and Canada. He began his career in finance at Deloitte, eventually leading him to become a financial controller for Coca-Cola. Chin went on to hold senior executive positions, such as CEO, regional CEO, vice president, and country general manager at major companies, including Heinz, Amway, Revlon, Budweiser, and Herbalife. He was also president of the Greater China Region for Warner Brothers. Chin has a deep understanding of the direct-to-consumer channel having served as the Global CEO for Tiens Group and helping establish Herbalife and Amway’s Greater China Region and India markets as a global senior vice president.
“It’s a great honor to be joining the VIIVA team and partner with our brand partners, employees and leadership in helping people to wake up to a better life,” said Chin. “VIIVA has all the elements that make up a strong, successful international brand.”