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Neil Offen has been a fixture at the Direct Selling Association for 40 years. He has surmounted legislative hurdles, educated the public on direct selling and improved the industry’s reputation. He retires at the end of June, but his legacy will endure.
Mary Kay believes it: 40 is the new 30. Or in its case, 47 is the new 24 to 35.
One hundred years in the making, the 2010 Direct Selling Association’s (DSA) Annual Meeting commenced June 5 with board and committee meetings, ending June 8 with a red-carpet gala celebrating this achievement and the industry.
Travel is the world’s largest industry, bringing in more than $8 trillion annually. Fueled by baby boomers, the industry’s growth rate is expected to double within six years. One network marketing company is riding the trend to corporate success.
Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).
When the unique little company from Idaho burst onto the direct selling scene in July 2004, who could have predicted that Scentsy’s far-from-spectacular start would almost instantly transform into such a scent-illating story? Certainly not its founders.
Direct selling is still strong around the world. Seventeen countries now have more than US$1 billion in sales annually through this channel of distribution.
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