Oriflame has entered into an agreement with probiotic supplier and manufacturer Probi for its digestive probiotic concept launch. The resulting product is a probiotic supplement focused on general gut health that includes probiotic strains and customer-specific formulations from Probi’s concept called Probi Digestis.
“The partnership between Probi and Oriflame is an important step in our commercial efforts in offering clinically documented probiotic products to consumers all over the world,” said Tom Rönnlund, CEO at Probi. “In our partnership with Oriflame we feel commitment and alignment in offering high quality products based upon research, clinical documentation and performance.”
Oriflame’s launch is expected for Fall 2021 and will expand to cover a number of countries with a wide geographic reach during its continued rollout plan in Wellness by Oriflame markets throughout 2022.
“We are excited to be working with Probi, which is a true innovative probiotic supplier,” said Hrvoje Rein, Global Senior Brand Manager of Wellness by Oriflame. “A fruitful collaboration has made it possible to develop the first probiotic supplement in our product range, and our interactions have turned into an important partnership. Wellness is one of Oriflame’s strategic product categories that has generated the greatest value creation during the last years, from 8% sales in 2016 to 17% in 2020. With an extensive launch plan of our new probiotic supplement, we expect the wellness category to grow even further.”
