Nature’s Sunshine announced the debut of its new personalization program, which gives distributors and retailers the ability to offer customized health packs to consumers. Within these health packs are presorted, pre-packaged nutritional supplements that address a customer’s individual health and wellness needs and can be taken on-the-go.
This program will begin operating in North America this summer as part of the company’s five-point strategic roadmap for revitalizing its business through a digital-first transformation.
“This program represents an exciting next step for our company, and we are thrilled that our practitioners and retailers will now have the ability to provide this level of personalization to their customers,” said Terrence Moorehead, CEO, Nature’s Sunshine. “This is just one of several initiatives designed to improve the customer experience and increase earnings for our highly trained practitioners and retailers who are already seeing a sharp increase in sales with the recent introduction of our new business model.”
The personalized packs come at no additional customization fees and are delivered monthly. Customers will receive a full month supply of their personalized nutrients automatically each month with the option to change their program at any time.
“We firmly believe we have the best practitioners and retailers in the industry and we’re excited to launch our new personalization capabilities,” Moorehead said. “This move further illustrates our commitment to supporting our practitioners by giving them all the tools necessary to share the healing power of nature with more people than ever before.”