Nature’s Sunshine Announces New Business Model Launch

Nature’s Sunshine Products announced the launch of its revamped business model, rolling out immediately.

“It’s been nearly 50 years since our founding, and we’ve made the strategic decision to completely relaunch our company this fall,” said Terrence Moorehead CEO, Nature’s Sunshine. “We are officially rolling out our new branding, launching our new website and introducing a series of new programs designed to dramatically improve the Nature’s Sunshine Experience. The new experience has been designed to not only respond to evolving customer trends, but also provides exciting new growth opportunities for our consultants, health practitioners and retailers. To support these efforts and increase awareness of our brand, we will also be launching our new “Force of Nature” digital campaign which is set to launch later this year.”

According to the company, the relaunch refocuses Nature’s Sunshine on its core strength as Herbal Experts, having been the first company to encapsulate herbs in 1972. The company’s new refreshed branding, sales tools and simpler compensation model with faster payments and greater earning opportunities are designed to help support and amplify the company’s leadership position.

Additional aspects of the relaunch include a revamped consumer-facing website where consultants can create their own dedicated URL, which will allow them to run their own digital business and track customers and orders. With the new payment solution, PayQuicker, Nature’s Sunshine’s consultants will also feel the rewards of their customer and downline purchases in real time, with the potential to receive rewards within 30 minutes of a purchase.