Natura Named One of Most Ethical Companies in World

Brazil's Anti-Trust Authority

Natura has been recognized as one of the most ethical companies in the world in 2020 by the Ethisphere Institute, global leader in the definition of standards for ethical business practices.

The only Brazilian organization on the list of 132 companies from 21 countries, Natura is featured for the tenth time in the Health & Beauty category.

“Our vision of ethics goes beyond compliance with norms and legislation. It is a responsibility that permeates all levels of the company and our relations with different audiences,” said João Paulo Ferreira, CEO of Natura &Co Latin America. “After ten years of recognition, we reaffirm our commitment to best governance practices and integrity in our actions, agendas inherent to sustainable development.”

The classification of the most ethical companies in the world is based on the Ethisphere Institute’s Ethics Quotient (EQ) structure, a quantitative methodology for measuring a company’s performance in an objective, standardized way. The evaluation process with more than 200 questions serves as an operational structure for capturing and codifying organizations’ leadership practices in all sectors worldwide. Inclusion in the list depends on the score achieved in five main categories: ethics and compliance program, an ethics culture, citizenship and corporate responsibility, governance and leadership and reputation.

“I would like to congratulate everyone at Natura for achieving this recognition,” said Ethisphere Executive Director Timothy Erblich. “It is time to recognize that the organizations which adopt a long-term vision, with a purpose-driven strategy, not only exceed expectations, but also last longer.”