MONAT Global Corp’s philanthropic movement, MONAT Gratitude, Inc., celebrated veterans and first responders by raising $255,474 through sales of their Grateful Every Day Set.
The company donated 100 percent of every sale from the limited-edition sets to veteran and first responder non-profit organizations in the United States, Canada, the UK, Ireland and Poland.
In a creative social distancing-friendly twist, the check distribution took place virtually via Instagram and Facebook and included members of MONAT leadership as well as representatives from each organization.
“Gratitude is what guides each decision we make at MONAT,” said Lu Urdaneta, chief culture officer, MONAT Global. “The set is about more than self-care, it spreads the MONATitude of Gratitude to all the brave men and women who sacrifice everything to serve their countries and communities. By supporting our first responders and veterans, we are lifting the spirits of them and their families.”
The set featured the fan favorite, More than a Mist fragrant hair and body spray, with a special Gratitude bracelet. Sales from the gift set are donated to organizations that provide necessary services to veterans and first responders that have gone through trauma.
MONAT’s Grateful Every Day Set will benefit the following organizations:
- The Wounded Warrior Project
- The 22 Project
- Operation Gratitude
- Wounded Warriors, Canada
- Blind Veterans UK
- Irish Veterans
- Stowarzyszenie Rannych in Poland
“Many veterans suffering from post-traumatic stress and traumatic brain injury have significantly improved because of the work we all do,” said Alex Cruz, co-founder, The 22 Project. “Having partners and friends like MONAT and MONAT Gratitude is the reason why so many of our veterans, Special Ops and soldiers have a chance at a better life.”