Medifast Hosts OPTAVIA Digital Experience

Medifast recently hosted a new live broadcast event experience, OPTAVIA Together Live, replacing its traditional in-person convention, which was cancelled due to the global pandemic.

The international event, streamed July 24–26, attracted more than 50,000 registrants from across the globe. The presentations generated more than 140,000 views on Facebook, as Coaches hosted watch parties and live events on social media.

“While this year”s event looked different from years past, its purpose remained steadfast,” said Dan Chard, chief executive officer of Medifast. “At a time when our Coach Community is unable to gather in-person, we are more together than ever. Throughout my career, I have never seen a group of people accomplish so much and be so driven to help transform lives. We believe that drive, combined with a large addressable market and industry-leading products and services, make Medifast well-positioned to drive long-term, sustainable growth.”

Medifast has nearly tripled its revenue since it introduced OPTAVIA in 2016 and restructured its business to focus on an integrated coach model.

“OPTAVIA is a highly effective lifestyle solution driven by a dynamic, fast-growing community of motivated, like-minded people who share a passion for promoting health and wellness,” continued Chard. “We will continue to put Coaches at the forefront of our strategy, as we impact more lives and solidify Medifast’s spot as a leader in the global health and wellness category.”