Mannatech, Incorporated announced the formation of a new subsidiary that will serve as the brand’s innovation hub. The company described this new subsidiary as “integral to Mannatech’s future,” but emphasized that while the two entities will collaborate, they will also operate separately.
This subsidiary will also introduce the brand Trulu to the marketplace, which will focus on two components of health and wellness, with the intentions of enhancing the thirty-year old company’s relevancy while also ensuring that its historic strength for gaining market share continues into the future.
“Our investments in Trulu will not distract from our responsibilities to Mannatech’s existing business,” said J. Stanley Fredrick, Mannatech Chairman of the Board of Directors. “The continued global success of Mannatech is our primary focus and priority! Mannatech makes this possible, and we appreciate the guidance received from our board of directors and the decisions they have made to secure our future. We are especially excited that Al Bala will be spearheading this new venture.”
Trulu has been designed to embrace the gig economy model, with enhanced affiliate and influencer marketing, and incorporate Mannatech’s strengths, in what the brand described as Mannatech’s new chapter and “a complimentary pathway to support growth in customer acquisition and retention, revenue, profits, and value to existing stakeholders, shareholders, employees and associates.”