German cosmetics firm LR Health & Beauty has garnered the attention of the design community with one of its newest offerings.
The company’s ZEITGARD Cleansing Brush, an innovative skin cleansing device, has been nominated for a German Design Award, the top international prize of the German Design Council. The award aims to present and honor unique design trends across all categories, from building and energy to corporate and brand design. The council will unveil the 2016 recipients in February at the Ambiente consumer goods trade fair in Frankfurt.
“We are very proud that the nomination mentioned us in one breath with Germany’s leading design-oriented brands,” LR General Manager Tilo Plöger said in a statement. “The nomination is a huge success for us, and we are looking forward to the upcoming award ceremony in February.”
The ergonomic ZEITGARD Cleansing Brush, introduced in June, features an oscillating brush head that, according to studies by research institute Dermatest GmbH, cleanses the skin up to 10 times more efficiently than manual cleansing. The brush filaments, developed exclusively for LR and treated with antibacterial microsilver, have rounded ends that cleanse more gently than conventional brushes.