LR Health & Beauty Launches in Kazakhstan


In June 2011, LR Health & Beauty Systems, the global direct sales enterprise for cosmetics, dietary supplements and body-care products, launched its business in Russia. In one year, turnover and the number of sales partners are growing by more than 15 percent each month.

Now the No. 39 direct seller in the world (according to the 2011 DSN Global 100), is launching in neighboring Kazakhstan. In September, the company is opening a new subsidiary with offices, meeting rooms and storage areas in the capital city of Astana, with other locations planned.

“After Russia, Kazakhstan also represents a huge sales and business potential for us,” said Dr. Jens M. Abend, CEO of LR. “I am convinced that the largest landlocked country in the world, with a population of 16 million, will be a success from the start. We have already recorded a high demand for our products and business model.”

LR Health & Beauty is one of Germany’s leading direct sales enterprises. It is represented in 30 countries, and has 1,000 employees and 300,000 individual sales partners. Its products have been represented by such celebrities as model Heidi Klum, race car driver Michael Schumacher, tennis player Boris Becker and Hollywood superstar Bruce Willis, who extended a perfume marketing contract with the company in May.

For more information on LR Health & Beauty Systems, click here.

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