LR Health & Beauty Keeps Momentum Going

LR Health & Beauty

LR Health & Beauty Systems GmbH, Germany’s leading direct seller of cosmetics, body care, dietary supplements and jewelry, today reported growth of over 5 percent for the first half of 2012.

Dr. Jens M. Abend, CEO of LR, commented, “So far, we have managed to consistently keep up the momentum from the end of last year, thus achieving further growth. The German-speaking countries are still our biggest and most important market. However, the focus is on global expansion and transborder investments.”

Abend reported that 52 percent of LR turnover is currently generated outside of Germany. In the first six months of 2012, the company was able to significantly increase turnover figures in France, Italy, Belgium, Portugal and Sweden. Turnover in Greece, a traditionally strong “LR country,” remained stable despite the economic crisis. Russia has turned out to be an exceptional market for the company. Launched just a year ago, it has consistently recorded growth of 15 percent each month. LR also recently launched in neighboring Kazakhstan, and is targeting Turkey as well.

Abend added, “All countries has at least this in common: the key to success in each of these markets is the professional commitment of our 300,000 sales partners.”

LR Health & Beauty Systems is represented in 30 countries and works with such international celebrities as Hollywood superstar Bruce Willis, model Heidi Klum, race-car driver Michael Schumacher and tennis legend Boris Becker.

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