LR Health & Beauty Extends Cooperation Agreements with Celebrities


LR Health & Beauty extended existing cooperation agreements with Emma Heming-Willis, Bruce Willis and Portuguese TV star Cristina Ferreira.

Cooperating with both national and international celebrities plays an important role in the fragrance segment of LR. All celebrities are personally involved in the creation of a fragrance and give their eau de parfum an individual touch.

Model and entrepreneur Heming-Willis, wife of actor Bruce Willis, launched her own fragrances in 2016 in cooperation with LR. The Lightning Collection featured three perfume compositions that were refined with Swarovski stones.

The fragrances created by Bruce Willis—Bruce Willis and Bruce Willis Personal Edition—have been very popular with LR customers since 2010.

TV star Cristina Ferreira has been cooperating with LR for five years. MEU by Cristina Ferreira, the first perfume by Ferreira, still enjoys great popularity today.

LR also announced in September that the cooperation agreement with designer Guido Maria Kretschmer was extended. Kretschmer created a perfume collection for women and men in 2015 and 2019. PURE by Guido Maria Kretschmer (2019) is one of the best-selling fragrances in LR history.