LR Health & Beauty announced the launch of its new fitness brand LR:GO. This new vertical will focus on the body’s needs before, during and after exercise, and includes a holistic coaching package with workout videos, diet plans and expert tips, as well as products.
“In addition, when developing the products, we made sure they are free from ingredients of animal origin and are therefore also suitable for vegans,” said Katharina Schorez, Head of Marketing at LR.
LR:GO launches in partnership with Dr. Matthias Manke, an orthopedic specialist and trauma surgeon known for his expertise in sports medicine, who will offer valuable tips.
“For us, the new brand underlines the faith in an active lifestyle,” said Andreas Friesch, CEO and spokesperson for the management of LR. “This includes a healthy diet and regular training sessions, which are underpinned by the products.”