Longaberger announced the launch of Longaberger LIVE, an interactive streaming digital platform that will give viewers access to exclusive décor and lifestyle products. Hosts of the streaming content will offer product education and engage with viewers as they shop.
The monthly Longaberger LIVE will kick off on February 8, through Longaberger.com and hosted by Rachel Longaberger. At this premiere, viewers will have access to one-night-only offers and a chance to win a $500 Longaberger gift card. Longaberger is partnering with Bambuser, an interactive live video shopping provider, to utilize their proprietary live streaming technology throughout the show.
“By honing in on our digital-first approach, we expect that these live stream shows will improve monthly sales by 25 to 33 percent,” said Robert W. D’Loren, Xcel’s Chairman and Chief Executive Officer. “The shows are incorporating proven calls-to-action, pricing strategies, and show production techniques we have utilized in selling over $3BB in retail sales over TV screens.”
Longaberger LIVE is part of the company’s strategic efforts in the vertical of social selling and plans to use live video shopping and selling through well-known hosts and mega-influencers to enhance customer experience.