Direct selling is not a one-size-fits-all proposition. The flexibility and freedom provided by the opportunity have always been important elements of the channel’s appeal to aspiring entrepreneurs. Essentially, there are four basic direct selling models.

Longaberger announced the launch of Longaberger LIVE, an interactive streaming digital platform that will give viewers access to exclusive décor and lifestyle products. Hosts of the streaming content will offer product education and engage with viewers as they shop. The monthly Longaberger LIVE will kick off on February 8, through Longaberger.com and hosted by Rachel […]

Longaberger  announced the next chapter for the company with the launch of a new digital social selling business model. The American home collectibles brand known for artisanal handcrafted products will be offering timeless and new modern décor products. The Longaberger Company was founded by Dave Longaberger in 1973 and for generations, the family has manufactured handmade maple […]

According to a report by the Newark Advocate, Longaberger parent company JRjr33, also known as CVSL and JRJR Networks, filed for Chapter 11 bankruptcy last Friday in U.S. Bankruptcy Court for the Northern District of Texas. JRjr33 representatives failed to show for a court-ordered conference Friday in Franklin County Common Pleas Court, in Columbus. The conference, a judgment debtor […]