Ep 88: Direct Selling Disrupted: Agile Experimentation for the Next Generation
Roger Morgan is a distinguished figure in the direct selling sector, having garnered extensive experience from his strategic roles at Boston Consulting Group, Walt Disney, Imagineering, and KPMG. As the visionary founder and CEO of pawTree, Roger has steered the company to remarkable achievements, including recognition in the Inc. 5000 and the DSA Rising Star Award.
With a steadfast commitment to innovation and growth, Roger has fostered an organizational culture that thrives on a Test-Learn-Scale approach, enabling the company to maintain its position as a frontrunner in the direct selling industry. His profound insights and forward-thinking strategies make him an invaluable resource for direct selling professionals seeking to elevate their brand positioning and enhance customer retention.
In this episode, you will be able to:
- Master Innovative Direct Selling Strategies: Unveiling the Path to Success
- Elevate Your Brand with a Strategic Refresh: Unlocking Business Potential
- Maximize Brand Growth Through Amazon: The Power of Online Retail
- Embrace the Test Learn-Scale-Approach: Pioneering Business Evolution
- Craft Email Marketing Strategies for Customer Retention: Key to Loyalty
And more!
Watch this podcast below or listen to the podcast.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.