Ep. 17: What AI Means for Direct Selling Leaders
On this episode of Iconic Insights, host Heather Chastain sits down with bestselling author and digital persuasion expert Erin King. As Chief Digital Officer of Strikepoint Media, Erin has helped sales and leadership executives in organizations ranging from the Academy Awards and Disney to the U.S. Navy. She was named one of 2022’s “Top 10 Must-See Motivational Speakers” by SUCCESS Magazine and is host of the On Your Terms podcast.
In this conversation, Erin and Heather talk about how AI is affecting creativity and customer engagement, as well as how it is improving personalization and providing companies with a better understanding of their customers. She also explains the three principles of her PUB Method and how those principles can be used in conjunction with ChatGPT to create a dynamic customer experience.
Some of the things you’ll learn in this interview include:
- How to augment Artificial Intelligence with Emotional Intelligence for incredible results.
- How AI allows leaders to turn their attention to areas like empathy, creativity and strategy.
- Why AI can be particularly beneficial for the direct selling industry.
Watch the video below or listen to the podcast.
Social-selling thought leader Heather Chastain has more than 20 years of cross-functional experience in sales, marketing, manufacturing, operations, and executive leadership. As the Founder and CEO of Bridgehead Collective, Heather is focused on developing and encouraging successful entrepreneurs. She is passionate about helping others navigate radical change and will be your trusted guide in this ever-evolving entrepreneurship landscape.