Ep 121: Navigating the New Economy
In this episode of the Direct Approach Podcast, Wayne Moorehead sits down with industry legend John Fleming to explore his latest book, New Economy: Flexibility, Freedom, Rewards. A DSA Hall of Fame member, Circle of Honor inductee and first recipient of DSN’s Lifetime Achievement Award, John shares insights from decades of research into how millions of people are redefining work and taking ownership of their futures.
John reveals why the gig economy—growing four times faster than the traditional economy—is proof that flexibility and freedom have become non-negotiable for today’s workers. He makes a compelling case that direct selling represents 10% market share of this massive shift and discusses why simplicity, customer acquisition and personal relationships position the channel perfectly for the future. This conversation offers both historical perspective and forward-thinking insights for navigating an era where 100 million Americans will participate in this new economy by 2027.
In this episode, you will be able to:
- Understand Why the Gig Economy Proves Flexibility and Freedom Are Winning
- Learn Why Direct Selling Holds 10% Market Share of the New Economy
- Discover How Simplicity Has Become the New Gold Standard
- Master the Fundamentals of Customer Acquisition and Retention
- Explore Why This Is a Time of Evolution and Refinement for Direct Selling
Listen or watch this podcast below.
Also available on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.