Germany-based LR Health & Beauty saw continued sales growth in 2016.
The seller of nutrition supplements, skin care and cosmetics recorded annual sales of nearly €258 million ($272.2 million). Factoring out currency effects, sales were up 15 percent from 2015.
Revenue growth was driven by international business activity, including double-digit percentage increases in Turkey, Italy, Poland, Belgium, the Netherlands and Spain. In LR’s domestic market, Germany, the number of sales partners joining the company’s ranks rose 20 percent.
Supporting these independent sales partners is management’s top priority in 2017. “As a genuine network marketing company, the intensive exchange and dialogue with our sales partners is essential for us,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. “This is the only way to ensure that the sales partners are supported in a needs-oriented way, to win them over to our business and bind them in the long term.”
As demand for LR products continues to grow, the company also is expanding production capacity at its corporate headquarters in Ahlen. A new plant dedicated to the brand’s Aloe Vera Drinking Gels will come online by the end of 2017. LR is one of the world’s leading manufacturers of aloe vera products, a category that accounted for 39 percent of annual sales.