Industry legend Alan Luce passed away on July 16, 2021, surrounded by family in his home.
Luce was a sought-after consultant in the industry, advising more than 100 companies in his career, including both powerhouse brands and startups, like Tyra Beauty, Ruby Ribbon, Princess House, Avon and Amway.
As the Founder & CEO of DK Family Learning, Luce took the company from startup to $40 million within its first four years.
Luce was a veteran direct seller and held many senior management roles at large companies like Tupperware and PartyLite gifts, and began his career in direct selling as Associate General Counsel for the Direct Selling Association. Luce was an active member in the DSA and the Direct Selling Education Foundation, and served on the boards and as Chairman of both organizations.
In 2002, he was recognized for his vision and leadership in DSEF when he was selected to receive the Circle of Honor award and was later inducted into the Direct Selling Hall of Fame in 2005.
Most recently, Luce served as the Senior Managing Principal at Strategic Choice Partners, a direct sales consulting firm.
“One of God’s greatest blessings He’s given me on this earth is getting to know and work so closely with Alan as a partner and mentor these last several years,” said Brett Duncan, Founding Partner with Strategic Choice Partners. “I’m going to miss him a lot, but I’m so glad I got to know him like I did, for the time that I did.”
John Fleming, a DSN Direct Selling Legend, remembers Luce as a friend with vast intellect and direct sales insight, and someone who added value to his life and to the lives of so many others.
“His intellectual capacity and insights were always admired and fortunately, for so many of us, we were able to learn, benefit and grow,” Fleming says. “Alan often knew what I wanted to learn, and his graciousness was always the accelerator that I needed. Those of us familiar with Alan’s long and steadfast commitment to the direct selling channel of distribution are fortunate that we have been able to have Alan on our pathway. We know that Rich, Jay, Mary K and Mary C welcome our friend. We will miss you but never forget you!”