Herbalife Nutrition and LA Galaxy Team Up to Offer Augmented Reality Fan Experience

Herbalife Nutrition and the LA Galaxy announced the launch of an immersive ARIA 360 AR fan experience. The “LA Galaxy Experience” is a first of its kind for any Major League Soccer team.

Access is available to fans by visiting herbalifelagalaxyar.com, where they’ll receive unprecedented access to exclusive areas of the stadium, including the locker room and Champions Lounge, and watch players take the field in an “Average Joe’s vs. Pro’s” interactive match.

“We are thrilled to work with our partners at LA Galaxy to offer this up close and exclusive experience,” said Ibi Montesino, Senior Vice President and Managing Director, Herbalife Nutrition, North America. “We’re excited that this unique activation will provide fans with access to Galaxy players, who will share nutrition and healthy lifestyle best practices–which are cornerstones of Herbalife 24 sports nutrition.”

The experience will give fans an opportunity to engage with LA Galaxy players Efrain Alvarez, Julian Araujo, Joe Corona, Sacha Kljestan, and Ethan Zubak, and learn about proper sports nutrition while being inspired to “find your inner athlete.”

“We are excited to roll out this new innovative technology that allows soccer fans far and wide the opportunity to lose themselves in this immersive experience where they can tour the stadium, interact with players, hear the roar of the crowd, and go up against the pros in a virtual soccer match,” said Chris Klein, LA Galaxy Club President.

Herbalife Nutrition has been a partner of the LA Galaxy since 2007. The LA Galaxy Experience is available through April 2021.