Herbalife Nutrition recently introduced Enrichual, a new line of topical skincare products formulated with hemp-cannabinoids.
With the launch of its Enrichual line, the company enters the rapidly growing hemp-cannabinoid market. The Brightfield Group forecasts U.S. sales in the market to reach $12.4 billion by 2023.
“The cannabinoid market is a new space for us and we’re excited that Enrichual inspires consumers to practice self-care and nurture their body and mind,” said Ibi Montesino, senior vice president and managing director of North America, Herbalife Nutrition.
The ingredients in the products, which include Hemp Relief Balm and Hemp Facial Serum, work to moisturize the skin. The products do not contain added parabens or sulfates, and formulations have been dermatologist-tested for safety.
“The Enrichual products are formulated with broad-spectrum cannabinoids, rich botanicals and essential oils nurture and restore the skin, and make it an experience for all the senses,” said John Heiss Ph.D., senior director of Worldwide Product Marketing Innovation, one of the scientists behind the new product line.
Enrichual products are fully compliant with regulations and are formulated to a standard of non-detectable THC as tested by a third-party lab.