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DSN Digital Momentum Rankings

BY DSN Staff | January 19, 2021 | read / Daily News

Happy New Year! 2021 has begun and the January Direct Selling News Digital Momentum Index is starting the year strong, representing the top 50 Direct Selling companies as ranked by social media and online presence.

The engagement and feedback received in regards to the 2020 Digital Momentum Rankings is greatly appreciated.  The work in prior months has created a methodology that fairly considers growth in new followers and improved engagement of existing followers. Continuing into 2021, it is anticipated that the ranking formula will remain consistent and comparable month over month.

January’s Top 50 Momentum Rankings Are:

 

Rank Company
1 JuicePlus
2 Pure Romance
3 Mannatech
4 Herbalife
5 A C N
6 Nu Skin
7 Kyani
8 LifeVantage
9 Usborne Books
10 Amway
11 Truvy
12 Epicure
13 Jeunesse
14 Unicity
15 Beachbody
16 Pampered Chef
17 31 Gifts
18 Forever Living
19 Senegence
20 Isagenix
21 Stella & Dot
22 Cabi
23 Youngevity
24 OPTAVIA
25 doTERRA
26 Market America
27 Maskcara
28 Tupperware
29 USANA
30 Nature’s Sunshine
31 Prüvit
32 Matilda Jane
33 Rodan + Fields
34 4Life
35 Neora
36 Jafra
37 LuLaRoe
38 Park Lane
39 Primerica
40 PartyLite
41 IM Markets Academy
42 Princess House
43 Shaklee
44 Beautycounter
45 Mary Kay
46 It Works!
47 Xyngular
48 Yoli
49 World Financial Group
50 The Avon Company

 

Components

The list represents months of analysis across the three core pillars of social media marketing: web traffic & SEO analysis, Facebook activity, and Instagram activity.

Eligibility

A company is included in the Transformation Capital Direct Selling Momentum ranking when it has an active website, at least one active social media account, and at least 50,000 followers or fans for a single account (Facebook or Instagram).

As noted, our initial ranking methodology focuses exclusively on three primary drivers of online presence: web traffic, Facebook activity, and Instagram activity. We’ve aggregated roughly a dozen metrics from these three sources and assessed their change over the last thirty days in an attempt to measure the growth in a company’s online audience, or momentum.

A brief explanation of our proprietary methodology follows:

Web Traffic & SEO

We analyze web traffic statistics as a measure of general interest, including searches, visits and clicks on a company’s domain. Additionally, we analyze third-party referrals and associated keywords and popular phrases across the web. By assessing change in these metrics over time, we estimate demand for the company across the web.

Facebook & Instagram Activity

We gather a collection of thirty-day metrics to assess social attention, engagement, momentum and brand awareness.

A Note on Facebook vs. Instagram

To ensure appropriate credit is given, our metric analysis considers which platform–Facebook or Instagram—appears to be the primary for each company. As an example, if a company has 20,000 Instagram followers and 80,000 Facebook fans, all Facebook-related metrics will be weighted at 80% (80/100) of the total weighted social media metric score.

Posted in Daily News and tagged DSN Digital Momentum.
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