DSN Announces the 2017 Global 100!

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Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range

of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2017 DSN Global 100 (based on 2016 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


 

2017 rank Account Name G100 2017 Revenue (FY2016)
1 Amway  $8.80 billion
2 Avon  $5.70 billion
3 Herbalife  $4.50 billion
4 Vorwerk  $4.20 billion
5 Mary Kay  $3.50 billion
6 Infinitus  $3.41 billion
7 Perfect  $3.06 billion
8 Quanjian  $2.89 billion
9 Natura  $2.26 billion
10 Tupperware  $2.210 billion
11 Nu Skin  $2.208 billion
12 Primerica  $1.52 billion
13 JoyMain  $1.49 billion
14 Jeunesse  $1.41 billion
15 Oriflame   $1.40 billion
16 Ambit Energy ++  $1.20 billion
16 New Era  $1.16 billion
17 Telecom Plus  $1.12 billion
18 Belcorp   $1.09 billion
20 USANA   $1.01 billion
21 Pola   $1.004 billion
22 Young Living  $1.00 billion
23 SUN HOPE  $940 million
24 DXN  $927.0 million
25 WorldVentures  $926.6 million
26 Isagenix  $924.3 million
27 Yanbal  $924.0 million
28 Team Beachbody  $863 million
29 Market America  $798 million
30 ACN  $750 million
31 Stream  $735 million
32 Tiens/Tianshi  $695 million
33 It Works!  $686 million
34 Team National  $659 million
35 Yandi  $644 million
36 Miki  $597 million
37 AdvoCare  $586 million
38 Arbonne  $541 million
39 Plexus Worldwide  $532 million
40 Rolmex  $515 million
41 PM International  $460 million
42 Scentsy  $456 million
43 LegalShield  $450 million
44 Le-Vel  $449 million
45 Omnilife  $375.93 million
46 YOFOTO  $375.92 million
47 Fordays  $365 million
48 Faberlic  $356 million
49 Kang Ting  $348 million
50 Nature’s Sunshine  $341 million
51 4Life Research  $328 million
52 AnRan  $321 million
53 Naturally Plus  $300 million
54 NHT Global  $288 million
55 LR Health & Beauty Systems GmbH  $286 million
56 Merro  $283 million
57 Menard Cosmetics  $267 million
58 Family Heritage Life  $265 million
59 Viridian +  $263 million
60 Pro-Health  $257 million
61 Noevir  $249 million
62 Hy Cite Enterprises  $233 million
63 Resgreen  $232 million
64 KK Assuran  $229 million
65 Take Shape For Life  $222.4 million
66 CUTCO  $222.0 million
67 Southwestern Advantage  $218 million
68 LifeVantage  $207 million
69 Kangmei  $206 million
70 Pure Romance  $203 million
71 Alphay International  $200 million
72 Princess House  $195 million
73 Mannatech  $180 million
74 Charle  $173 million
75 BearCere’ Ju  $170 million
76 Youngevity  $163 million
77 Seacret  $161 million
78 Kasley Ju  $154.4 million
78 Longrich  $154.4 million
80 Giffarine Skyline Unity  $154.0 million
81 Marketing Personal  $153 million
82 ARIIX  $151 million
83 World Global Network  $146 million
84 Naris Cosmetics  $144 million
85 FuXion Biotech  $135 million
86 New Image Group  $124 million
87 Ideality  $115 million
88 Golden Sun  $103 million
89 Zurvita  $100 million
90 Diana Co.  $98 million
91 Vestige Marketing  $97 million
92 Global Ventures Partners  $92.1 million
93 Koyo-Sha  $91.8 million
94 Total Life Changes  $88 million
95 Immunotec  $82.2 million
96 Jimon  $77 million
97 Nefful  $75 million
98 Captain Tortue  $71 million
99 Shinsei  $69.4 million
100 Vision International People Group  $69.0 million

 

 

++ Note: An earlier version of the 2017 Global 100 list contained an incorrect revenue figure for Ambit. The company has certified that its net sales were $1.2 billion, ranking it No. 16 on the Global 100.

+ Note: As of July 2016, Viridian was divested from Crius Energy and is now a privately held entity. The Viridian International Management figure represents full-year sales generated by Viridian, inclusive of sales generated while operating under the Crius Energy Family of Brands, and sales generated for all product partners post-transaction.

Note: The final 2017 Global 100 list will be published in our June 2017 issue of Direct Selling News.
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Pick up the June 2017 Issue

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