MONAT embarked on its MONATions World Tour, launching two new products during its first two stops, including MONAT GLOSS MODE, a four-piece system designed around the viral glass-hair trend, and MONAT MODERN GLOW SKIN TINT, a complexion enhancer available in five shades.
The first two stops of the tour included Orlando, Florida and Anaheim, California, and are part of a convention format that brings the energy, education and connection in the company’s annual event to communities around the world. MONAT GLOSS MODE, which includes shampoo, conditioner, detangling mist and shine drops, became an instant bestseller after its Orlando debut.
“These launches represent exactly what MONAT does best: listen to our community, anticipate where beauty is going and create innovative products that people are genuinely excited to use and share,” said Ray Urdaneta, MONAT Co-Founder and CEO. “To reveal these innovations, live before thousands of our Market Partners—and then watch that excitement translate across social media and social commerce—is incredibly powerful.”
