Direct Selling News will move into a new headquarters later this year, shifting from its long-time home in Lake Dallas about 20 miles east to Plano, Texas.
The move will put DSN back under the same roof as its parent company, SUCCESS Partners, the leading producer of marketing tools, videos and personal development materials in the direct sales industry as well as the publisher of SUCCESS magazine and Success from Home. The company’s warehouse, manufacturing and fulfillment operations will remain at SUCCESS Partners’ Lake Dallas facility. In all, about 150 employees will make the move.
“We are thrilled to be moving into this new world-class home that will better serve us and our partners in the direct sales industry as we continue to expand and build a platform for the future,” said SUCCESS Partners Founder and CEO Stuart Johnson.
In January, SUCCESS Partners purchased a two-story, 80,000-square-foot building along a portion of the Dallas North Tollway that is home to such notable corporate offices as Dr Pepper/Snapple, Frito Lay, JC Penney, FedEx, Toyota, Hewlett-Packard, Intuit and USAA. Architectural firm Corgan Associates Inc. is designing the renovation, with work expected to be completed in time for a late-summer move. Plans call for an open, inviting atmosphere designed to support creativity and teamwork.
“As Direct Selling News moves into its second decade, the new facility will provide tremendous support for continued print and digital expansion,” said DSN General Manager Lauren Lawley Head. “This is an exciting opportunity to foster the growth of both the publication and of each of our valuable team members.”
SUCCESS Partners also sees the building and location as the perfect home for fostering its growth in the digital technology space while maintaining its roots in the physical creative and publishing world. “Our facility, vision and upcoming refurbishment activities will allow us to provide a highly collaborative, productive and healthy work environment for our team of professionals,” said COO Mark Layton. “This will give us a much-improved location and facility foundation to compete for the talented professionals we need to support our exciting growth plans.”
